HELLO
I'M MIKE
Copywriter /CD
I believe in simplicity. And in order to create compelling communications the idea has to be, well, simple. When executed correctly a simple idea can span across any channel to increase interest and capture attention. Which is key considering the short amount of time we have.
If I managed to capture yours… Welcome. I’m Mike Shaffer. This is my site. Here you’ll see how I’ve applied strategy and insight to bring simple, yet compelling ideas to life.
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PORTFOLIO
FCB
merkle
EXPERIENCE
Generated advertising concepts and communications with a focus in retail, social and digital channels.
Created advertising concepts and communications across multiple channels for existing clients as well as new business pitches.
Creating digital first, performance creative for a host of clients.
march 17 / present
JAN 16 /JULY 16
AUG 16 / FEB 17
Freelance
ACD
CD
ACD
MAY 12 / JAN 16
ARC WORLD WIDE
Helped create the overall retail experience for McDonald's stores nationwide, while serving as a leader and mentor to developing creatives.
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