Mike Shaffer
ACD / COPY
MERKLE
MAR. 2017 - PRESENT
FREELANCE
AUG. 2016 – FEB. 2017
ACD / COPY FCB CHICAGO JAN. 2016 – AUG. 2016
ACD / COPY
ARC MAR. 2012 – JAN. 2016
847-915-2752
Currently overseeing and developing all copy needs for Sony Rewards consumer journey with a primary focus in social, digital and CRM .
Generated advertising concepts and communications with a focus in retail, social and digital channels.
Served as the ACD on Jack Daniels and Big Heart Pet. Specializing in integrated programming I oversaw the creation of content across retail, social, digital and brand channels.
As well as overseeing specific teams, I was also an integral part of new business pitches, including wins for: Comcast retail, Fisher Price retail, Discover Global Network brand accounts.
Continuously developed the overall retail experience for McDonald’s stores nationwide. Here my responsibilities included developing messaging and concepts across multiple channels including: print, packaging, digital, promotions and activations.
ASPEN MARKETING SERVICES / FEB 2011 - APR 2012
Sr. Copywriter
OTHER EXPERIENCE
EURORSCG / MAY 2010 – JAN 2011
Sr. Copywriter
OGILVY & MATHER / JAN 2010 - MAY 2010
Sr. Copywriter
FREELANCE / JAN 2008 - DEC 2009
Copywriter: Leo Burnett / Wunderman / Jones
OFFICEMAX / FEB 2005 - JAN 2008
Sr. Copywriter Brand Strategy
FREELANCE / NOV 2004 – FEB 2005
Copywriter: JWT, McKee Wallwork Cleveland
KOHNEKE HANNEKEN / JAN 2003 – NOV 2004
Copywriter
CHICAGO PORTFOLIO SCHOOL
2002
EDUCATION
SOUTHERN ILLINOS UNIVERSITY
Bachelor of Liberal Arts / Bachelor of Journalism
2000
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